Since the year 2010 real estate sector has started growing positively. The economy is also projecting positive growth in this field. Recently many top builders have started investing in projects and commercial plots. The new trend in state of art projects have followed in 2011 and will continue in 2012. Thus in total the real estate sector in India is playing a very active role in boosting the country’s economy. Real estate has established itself as the second best after the agriculture industry in India. Today it offers immense scope for employment and investment. The recent study shows that this sector actively contributes in almost five percent in the country’s GDP growth per year.
Apart from the perennial demand in residential plots and apartments, this industry has provided employment to many. Initially it was only the project oriented works that were carried by professional. Today the specialized sales team has begun weaving effective sales and marketing strategies. Similarly the lifestyle project, apart from the specialized people have immense scopes like lobby hostess, receptionist, back office and spa department staffs.
Real estate marketing has developed as a new subject and is often taught in many management schools. Trained staffs are recruited in top projects like, DLF, MGH, Shereton, Dhoot and Bhagats.
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